There are a number of handy tools to help you target and monitor relevant online conversations. Here are several:

You may set up Pipes to create one RSS feed that aggregates results from Flickr, Digg, YouTube, Technorati and other social media sites. Yahoo Pipes is a widely used resource to aggregate, manipulate, and mashup content from around the web.

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. The results are aggregated from the top social media
sources, such as Flickr, YouTube, Digg, Delicious, Twitter and more. Like the other services, you can subscribe to your results by RSS or email.

BlogPulse is a specialized search engine that helps you patrol the blogosphere with four tools – (1) Trend Search, (2) Featured Trends, (3) Conversation Tracker and (4) BlogPulse Profiles. Use them to track the conversation about you or your competitors.

Trendpedia is a buzz-monitoring service that allows you to search the world of blogs by keyword, brand or topic to see whose blogging about the target topic and what they’re saying. Moreover, you may compare one keyword vs. two
more related keywords or brands.
Keotag offers a simple search tool for single-word tags or combinations of them. It allows searching for tags across several search engines and social media sites, including Google, Technorati,, Twitter, BlogPulse,
Newsvine, Digg, YouTube and others.

Summarize is a search tool designed for Twitter that allows you to search by keyword to find out who’s tweeting on any topic and what they are saying.

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