Social media applications like blogs, LinkedIn, Twitter, and Facebook can be
useful tools to help you publicize, gain attendees and supporters for
fundraisers such as benefit auctions. Not only are these tools free to use,
but they enable you to relay short, constant reminders about your
Creating “something to write” can be overwhelming for some people, so here
are 12 auction-related ideas on what you (or your public relations
volunteer) can post on Facebook, Twitter, Linked In, or other social
networking sites to promote your benefit auction.
1. Announce donations: When an auction donation arrives, announce the item,
thank the donor, and provide a link back to the donor’s website. Be sure to
include a photo, if possible.
2. Ask for a donation to round out a package: “We need a florist to donate a
bouquet to complete our Mother’s Day package at our Fabulous Fundraising
Auction for Children.”
3. Testimonials: Auction fundraisers should be mission-focused. Keep your
supporters updated with successes. For instance, “Peggy is off the streets,
thanks to our non-profit,” or “Jeremy credits St. Stephens’s art teacher in
giving him the confidence to pursue art in college.”
4. Event Preparations: Share a photo of the decor committee drawing
backdrops for the auction, or the Gala Chairs meeting to send out
invitations. This shows that others are involved in auction planning and
preparing to attend the event.
5. Special announcements: Share news. “In just three weeks, we’ve surpassed
50 raffle ticket sales.” Or, “Only 200 seats left before our school auction
6. Apply gentle pressure to past auction donors: A post such as, “We sold a
lovely 2-night stay at the Fairmont last year, and are hoping they’ll donate
again,” might work. Include a link to the hotel, and then contact the hotel
so they see how you are treating them kindly – even before they donate.
7. Answer questions: Make the questions up, if you need to. “A new family to
our school asked what was appropriate to wear to the benefit auction. Here’s
our answer, and we included three photos of past guests.”
8. Create a list: You can create a list on almost anything. “Top 5 Reasons
to Attend our Auction Fundraiser.” “Three Ways You Can Volunteer That Will
Take Less Than 2 Hours per Week.”
9. Seek specific volunteers: “Any math lovers out there? We need an auction
clerk, and your primary job is recording numbers during the live auction.
10. Link to relevant websites: “In 55 days, our charity auction will be
raising money for cancer research. Here’s a link to fascinating article
written by XYZ about the need for a cure.”