Local SEO is very confusing to many but if understood, the principles that
apply are so simple. There is no magic bullet for local SEO and it is pure
hard work and more of an art than a magic formula. To get your website to
top rankings locally in search engines, there are certain principles to
adhere to in order to accomplish that. This local search engine
optimization can affect your website’s search ranking factors in local
search pages, depending on how it was done.
For the past few years, SEO become a buzz word for all the webmasters out
there and everyone is talking how to get and guarantee top page rankings.
Google and search engines have caught up with that since there has been a
proliferation of black hat methods. Black hat methods are unethical ways to
rank a website but everything has changed now. Gone are the days where
people can just put spam keywords all over their web content. Google, Yahoo,
and Bing can now detect such malpractices.
Nowadays, the hottest buzz word is SEO. Search engines want to deliver more
relevant content to the searches so it doesn’t stop with SEO. The word to
look out for now is “Local SEO”. Local SEO gives more relevant information
to searchers and it also brings more targeted visitors to small business
owners. This confused many because they treated global SEO and local SEO
interchangeably-which is a big mistake.
Many SEO gurus entered the scene to take advantage of the new buzz. They
offered SEO and search resources like “Secret Local SEO Guide and Advice
Books” which, if one would thoroughly examine the content, most of the
things written down were rehashed and copied from an obscure website.
However, there are also excellent local SEO books that are available in the
market but they don’t come cheap. These books show the tested and ethical
ways to push a website to the top local search results.
Here is a basic local SEO checklist to guide everyone, particularly you, the
aggressive business owner:
1. Optimize your site for a certain keyword, product, prospective customers,
and geography. It is important that these four factors are balanced, just
like a chair would be very unstable if one leg is missing.
2. Design your website in such a way that it coincides with your product,
your customer’s profile, and the culture of the local place where you
operate your business.
3. Get your website indexed in local search engines as well as in the big
three: Google local, Yahoo local, and Bing. Getting indexed is different
from being ranked. You get your site indexed first and your site would be
4. Rank you site locally for specify keywords targeted to your local
community. How to do this? You can do keyword permutations or combinations
with the places that you are targeting. If you are operating your business
in Sydney, insert the name of the place in the keyword, like this: “real
state property Sydney”.
5. Get your site listed in local directories. Drop your links to as many
local directories you could find but make it sure that the website directory
is relevant to your product and services.
6. Build links to get your site ranked well for a certain keyword. Don’t do
too much at first because search engines would treat you as a spammer. Do it
naturally while you participate in WEB 2.0 sites.
7. Take advantage of the social networking sites. There are local SEO for
social media optimization. Build contacts and friends and be an authority in
your niche product or services.
8. List your site to Google maps or MapQuest. Put your target main keywords
and a good description of your business. This is very important to local SEO
since you want to increase your business visibility.
9. Install analytics to your website. It is a mortal sin for local SEO not
to install analytics to your site. It helps you in your online marketing
decisions. Analytics lets you know the fundamental information of what works
and what doesn’t for you so you could adjust your strategy if needed.
10. Be innovative in your online marketing strategies to get more traffic
and level up your conversions and sales leads. Think of ways how to have a
continuity system for long-term cash inflow.
This is not an extensive list but, at least, you can start to apply these
steps and see results. However, there two choices a business owner like you
can choose from, either you do it yourself or let a local SEO expert do it.
Take action now!