1. Collectors: You must prominently display the signup for your noozles if
you want people to sign up. This should be automated using email service
providers like Aweber, Feedblitz, Constant Contact, MailChimp, etc.

2. Content: To attract subscribers you must offer valuable content (not just
promote your own products).

3. Curate: You don’t have to write all your email content yourself.
Instead you can find and select the best stuff in your field from around the
web for sharing. (This also draws attention to your list from bigger
players and potential promotional partners (two fer!).

4. Coupons & Contests: To convince people to sign up for your email list,
bribery is definitely an option. Incentives like discounts, ebooks, and
access to exclusive information can help a lot.

5. Customer Case Studies: Talking about your customers both demonstrates
how to actually use your products/services successfully, plus it makes your
best customers feel important. (another two-fer!)

6. Concise: Everybody is in a hurry these days. Keep your content short to
increase its appeal.

7. Controversy to Attract Comments: Getting people talking – whether its by
forwarding your emails, Tweeting, “liking” it on Facebook, or commenting on
your blog – is good publicity.

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About GordonGus
"Whether selling products, services or information I have helped others succeed online by clarifying goals, simplifying technologies, motivating players and executing tasks. My energy and perseverance has helped others reach their goals. Of course, some wanted to shoot me in the process."
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