Archive for the ‘Link-Building’ Category

Social media applications like blogs, LinkedIn, Twitter, and Facebook can be
useful tools to help you publicize, gain attendees and supporters for
fundraisers such as benefit auctions. Not only are these tools free to use,
but they enable you to relay short, constant reminders about your
fundraiser.

Creating “something to write” can be overwhelming for some people, so here
are 12 auction-related ideas on what you (or your public relations
volunteer) can post on Facebook, Twitter, Linked In, or other social
networking sites to promote your benefit auction.

1. Announce donations: When an auction donation arrives, announce the item,
thank the donor, and provide a link back to the donor’s website. Be sure to
include a photo, if possible.

2. Ask for a donation to round out a package: “We need a florist to donate a
bouquet to complete our Mother’s Day package at our Fabulous Fundraising
Auction for Children.”

3. Testimonials: Auction fundraisers should be mission-focused. Keep your
supporters updated with successes. For instance, “Peggy is off the streets,
thanks to our non-profit,” or “Jeremy credits St. Stephens’s art teacher in
giving him the confidence to pursue art in college.”

4. Event Preparations: Share a photo of the decor committee drawing
backdrops for the auction, or the Gala Chairs meeting to send out
invitations. This shows that others are involved in auction planning and
preparing to attend the event.

5. Special announcements: Share news. “In just three weeks, we’ve surpassed
50 raffle ticket sales.” Or, “Only 200 seats left before our school auction
sells-out!”

6. Apply gentle pressure to past auction donors: A post such as, “We sold a
lovely 2-night stay at the Fairmont last year, and are hoping they’ll donate
again,” might work. Include a link to the hotel, and then contact the hotel
so they see how you are treating them kindly – even before they donate.

7. Answer questions: Make the questions up, if you need to. “A new family to
our school asked what was appropriate to wear to the benefit auction. Here’s
our answer, and we included three photos of past guests.”

8. Create a list: You can create a list on almost anything. “Top 5 Reasons
to Attend our Auction Fundraiser.” “Three Ways You Can Volunteer That Will
Take Less Than 2 Hours per Week.”

9. Seek specific volunteers: “Any math lovers out there? We need an auction
clerk, and your primary job is recording numbers during the live auction.
Any takers?”

10. Link to relevant websites: “In 55 days, our charity auction will be
raising money for cancer research. Here’s a link to fascinating article
written by XYZ about the need for a cure.”

Local SEO is very confusing to many but if understood, the principles that
apply are so simple. There is no magic bullet for local SEO and it is pure
hard work and more of an art than a magic formula. To get your website to
top rankings locally in search engines, there are certain principles to
adhere to in order to accomplish that. This local search engine
optimization can affect your website’s search ranking factors in local
search pages, depending on how it was done.

For the past few years, SEO become a buzz word for all the webmasters out
there and everyone is talking how to get and guarantee top page rankings.
Google and search engines have caught up with that since there has been a
proliferation of black hat methods. Black hat methods are unethical ways to
rank a website but everything has changed now. Gone are the days where
people can just put spam keywords all over their web content. Google, Yahoo,
and Bing can now detect such malpractices.

Nowadays, the hottest buzz word is SEO. Search engines want to deliver more
relevant content to the searches so it doesn’t stop with SEO. The word to
look out for now is “Local SEO”. Local SEO gives more relevant information
to searchers and it also brings more targeted visitors to small business
owners. This confused many because they treated global SEO and local SEO
interchangeably-which is a big mistake.

Many SEO gurus entered the scene to take advantage of the new buzz. They
offered SEO and search resources like “Secret Local SEO Guide and Advice
Books” which, if one would thoroughly examine the content, most of the
things written down were rehashed and copied from an obscure website.
However, there are also excellent local SEO books that are available in the
market but they don’t come cheap. These books show the tested and ethical
ways to push a website to the top local search results.

Here is a basic local SEO checklist to guide everyone, particularly you, the
aggressive business owner:

1. Optimize your site for a certain keyword, product, prospective customers,
and geography. It is important that these four factors are balanced, just
like a chair would be very unstable if one leg is missing.

2. Design your website in such a way that it coincides with your product,
your customer’s profile, and the culture of the local place where you
operate your business.

3. Get your website indexed in local search engines as well as in the big
three: Google local, Yahoo local, and Bing. Getting indexed is different
from being ranked. You get your site indexed first and your site would be
ranked later.

4. Rank you site locally for specify keywords targeted to your local
community. How to do this? You can do keyword permutations or combinations
with the places that you are targeting. If you are operating your business
in Sydney, insert the name of the place in the keyword, like this: “real
state property Sydney”.

5. Get your site listed in local directories. Drop your links to as many
local directories you could find but make it sure that the website directory
is relevant to your product and services.

6. Build links to get your site ranked well for a certain keyword. Don’t do
too much at first because search engines would treat you as a spammer. Do it
naturally while you participate in WEB 2.0 sites.

7. Take advantage of the social networking sites. There are local SEO for
social media optimization. Build contacts and friends and be an authority in
your niche product or services.

8. List your site to Google maps or MapQuest. Put your target main keywords
and a good description of your business. This is very important to local SEO
since you want to increase your business visibility.

9. Install analytics to your website. It is a mortal sin for local SEO not
to install analytics to your site. It helps you in your online marketing
decisions. Analytics lets you know the fundamental information of what works
and what doesn’t for you so you could adjust your strategy if needed.

10. Be innovative in your online marketing strategies to get more traffic
and level up your conversions and sales leads. Think of ways how to have a
continuity system for long-term cash inflow.

This is not an extensive list but, at least, you can start to apply these
steps and see results. However, there two choices a business owner like you
can choose from, either you do it yourself or let a local SEO expert do it.
Take action now!

1. Collectors: You must prominently display the signup for your noozles if
you want people to sign up. This should be automated using email service
providers like Aweber, Feedblitz, Constant Contact, MailChimp, etc.

2. Content: To attract subscribers you must offer valuable content (not just
promote your own products).

3. Curate: You don’t have to write all your email content yourself.
Instead you can find and select the best stuff in your field from around the
web for sharing. (This also draws attention to your list from bigger
players and potential promotional partners (two fer!).

4. Coupons & Contests: To convince people to sign up for your email list,
bribery is definitely an option. Incentives like discounts, ebooks, and
access to exclusive information can help a lot.

5. Customer Case Studies: Talking about your customers both demonstrates
how to actually use your products/services successfully, plus it makes your
best customers feel important. (another two-fer!)

6. Concise: Everybody is in a hurry these days. Keep your content short to
increase its appeal.

7. Controversy to Attract Comments: Getting people talking – whether its by
forwarding your emails, Tweeting, “liking” it on Facebook, or commenting on
your blog – is good publicity.

Are you having a hard time taking your company to the next level? Are you currently taking advantage of the powerful referral business? I can’t speak for most companies in the credit card processing arena, but Gotmerchant.com puts 100% effort in obtaining as many referrals from current customers as possible. You can too and here are several ways of doing it. I will skip the reasons as to why you should go after referrals, but simply put, they are the best leads any business could ask for. 1. Be cautious with the timing of your referral request. You want your customers to experience your service before you ask for referrals. 2. Always remember, not all clients are referral candidates, only about 20% generally are. 3. Offer incentives for your customers to refer your products or services. Such as, we offer our clients $50 for anyone they refer that signs up and gets approved. 4. Gotmerchant.com always sends out hand written thank you cards after a customer signs up. This may be a great time to ask for a referral. Also, be sure to ask for referrals whenever your customer needs assistance in the future and you have helped them with their problem. People love to spread the word about a company after they have fixed their problem for them.

About GordonGus
"Whether selling products, services or information I have helped others succeed online by clarifying goals, simplifying technologies, motivating players and executing tasks. My energy and perseverance has helped others reach their goals. Of course, some wanted to shoot me in the process."
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