Archive for the ‘SEO’ Category

Potential customers need to be drawn to your products and services through online marketing, Promotions, SEO (Search Engine Optimization), Social Media and Customer Service. Here are a few tips that will help your online business stand apart from the rest and become successful.

Easy Website Navigation

Make sure your e-commerce website is user friendly with intuitive navigation that is clickable and self-explanatory. Leave a navigation trail for them to follow. Here is an example: Clothing > Woman’s > Dresses > Casual > Black. This allows for online shoppers to skip around or speed up the process by clicking on sub-topics.

Surprise Them

Surprise your customers by proving to have excellent products and customer service. Be sure to not over promise them and this way you can wow them when you exceed their expectations.

Promote Your Products

Promotional campaigns can win new customers while keeping your current ones happy. Everyone loves perks and giveaways on websites and promotional calendars are a MUST for companies selling online. Cutting prices is the most popular way to increase traffic and sales to your online store. Any way you can make people feel like they are getting a good deal the better off you will be. Another way to keep first time buyers coming back to your website to shop online, is by offering a free product or free shipping for first time buyers only. Also, make sure to have excellent product descriptions and lots of images.


The best way to get traffic to your site is to optimize your e-commerce store for search engines. The goal of SEO is to be where your potential customer is online before your competitor gets there. Compelling content is key and implementing your keywords into your title tags and articles on your website. Also, linking to relevant and popular sites that you have built relationships with will prove to be very effective.

It will take a lot of time and hard work to make a successful e-commerce business. However, if you follow these few helpful tips you will be heading in the right direction in no time.

Social media applications like blogs, LinkedIn, Twitter, and Facebook can be
useful tools to help you publicize, gain attendees and supporters for
fundraisers such as benefit auctions. Not only are these tools free to use,
but they enable you to relay short, constant reminders about your

Creating “something to write” can be overwhelming for some people, so here
are 12 auction-related ideas on what you (or your public relations
volunteer) can post on Facebook, Twitter, Linked In, or other social
networking sites to promote your benefit auction.

1. Announce donations: When an auction donation arrives, announce the item,
thank the donor, and provide a link back to the donor’s website. Be sure to
include a photo, if possible.

2. Ask for a donation to round out a package: “We need a florist to donate a
bouquet to complete our Mother’s Day package at our Fabulous Fundraising
Auction for Children.”

3. Testimonials: Auction fundraisers should be mission-focused. Keep your
supporters updated with successes. For instance, “Peggy is off the streets,
thanks to our non-profit,” or “Jeremy credits St. Stephens’s art teacher in
giving him the confidence to pursue art in college.”

4. Event Preparations: Share a photo of the decor committee drawing
backdrops for the auction, or the Gala Chairs meeting to send out
invitations. This shows that others are involved in auction planning and
preparing to attend the event.

5. Special announcements: Share news. “In just three weeks, we’ve surpassed
50 raffle ticket sales.” Or, “Only 200 seats left before our school auction

6. Apply gentle pressure to past auction donors: A post such as, “We sold a
lovely 2-night stay at the Fairmont last year, and are hoping they’ll donate
again,” might work. Include a link to the hotel, and then contact the hotel
so they see how you are treating them kindly – even before they donate.

7. Answer questions: Make the questions up, if you need to. “A new family to
our school asked what was appropriate to wear to the benefit auction. Here’s
our answer, and we included three photos of past guests.”

8. Create a list: You can create a list on almost anything. “Top 5 Reasons
to Attend our Auction Fundraiser.” “Three Ways You Can Volunteer That Will
Take Less Than 2 Hours per Week.”

9. Seek specific volunteers: “Any math lovers out there? We need an auction
clerk, and your primary job is recording numbers during the live auction.
Any takers?”

10. Link to relevant websites: “In 55 days, our charity auction will be
raising money for cancer research. Here’s a link to fascinating article
written by XYZ about the need for a cure.”

Your online store needs to have people visiting so that they will make purchases. The best way to get traffic to your site is to optimize your e-commerce store for search engines. The goal of SEO (search engine optimization) is to be where your potential customer is online before your competitor gets there. This checklist will help you get more traffic to your site and ultimately more sales for your online business.

* Keywords- The more people you can get interested in your website to share information with, the more chances you will have to sell them your products online. Use your top 25 keywords in the anchor text of your links. Another important point is that you should not overuse any one keyword. It tends to look unnatural if all of your links have the same anchor text.
* Content- Content is the master of attracting online searchers. The more useful and unique your content is on your website the more opportunities you will have to create interest around the products and services that you are selling online. Great content gives freshness and relevancy to your e-commerce website to boost the ranking.
* Link Building- Links on relevant sites are more powerful and should be the primary focus of your link building/buying efforts
* Site Map- Adding a site map makes it very easy for search engines to find and index every page on your website.
* Image Descriptions- The text around images is very valuable for SEO and using captions for images is beneficial as well.
* Develop Relationships- An easy way to direct traffic to your website is by linking to other sites.
* Product Reviews: A great strategy for unique content is by displaying user-generated content from your online shoppers. Allow customers to review products they’ve purchased and comment on them.

You might be familiar with social media, but hopefully you’ll give me a pass
as some of this stuff bears repeating. However I think this A-Z is going to
be more useful if you’re somebody who is trying to convince your boss that
adopting a social media strategy is a good idea (it is). Good luck with

Note that I’ve avoided writing D is for Digg, F is for Facebook, T is for
Twitter. Instead I’ve looked at the more strategic areas that you’ll need to
consider before giving the likes of Facebook and Twitter a green light.

Let me know what I missed. Especially for ‘X’!

The A-Z of social media for brands

A stands for AUTHENTIC. Most people, apart from some notable PR execs, have
a finely-tuned bullshit radar. They can smell it coming and many are
allergic to it. You must be authentic. No funny business, no hidden clauses,
nothing untoward.

B stands for BENCHMARK. You need to take a snapshop of where you’re at,
before fully launching yourself into social media. Otherwise you’ll have no
clue about ROI. A benchmarking exercise can help you define a social media
strategy. Find the gaps, and figure out what you need to do. Use our social
media templates to help you.

C stands for CUSTOMER SERVICE. You’d better believe it. The problem most
wayward greedheads make with social media is that they think it’s all about
free marketing. It isn’t. It is about service. I’ll come onto Zappos later
but I love their mantra: “We are a customer service company that happens to
be in the business of selling shoes.” Smart. Zappos generates three quarters
of its $1bn annual sales from existing customers. Go figure, as they say…

D stands for DISTRIBUTE. Why? Because social media should not be ‘owned’ by
one person, but spread throughout an organisation. Your people are your best
asset, truly. They’re closer to your products, brands, customers and issues.
Encourage them to get involved, and share the workload.

E stands for ENGAGE. We know that an engaged customer is a far more valuable
one. They’ll tell you what you need to know. They’ll tend to buy from you
again, and more frequently. And they’ll be more likely to refer your brand
to their friends. Customer engagement and social media go hand in hand.

F stands for FEEDS. You can use feeds to power your social media presence,
as we do on Twitter (which sucks in headlines from our blog via
Twitterfeed). You should also use them to monitor your key brand terms

G stands for GOOGLEJUICE. Some people aren’t sure about the effects of
social media on search. They doubt social media can have any tangible effect
on search results. Take it from me: they’re wrong. Why? Because articles
featured prominently on social media sites are likely to be picked up
elsewhere (good for traffic, great for inbound links). Consider what happens
when one of your stories hits the Digg frontpage: sure, you pull in big
traffic from Digg itself, but you also tend to accumulate links from dozens
of other sites.

H stands for HONESTY. This follows on from A. No pulling the wool please.
The days of old school PR spin are coming to a close, and if you’re active
on these networks then it’s best to hold up your hands and admit errors or
lapse of judgement, as and when they arise. It happens. We’re HUMAN, after

I stands for INTERACT. Well what else was it going to be? If you try firing
out one-way messages on the social media sites then you’ll soon know about
it. You must get involved with your audience, your community, your user
base, your fans. Make sure they know they’re being listened to, and they’ll
participate more often. The flipside is that if you IGNORE them they will
pay little interest / take it personally / move on.

J stands for JOIN. There’s no point standing on the sidelines, and hey, you
need those social media profiles, even if you’re not immediately planning on
using them. Take the lead. Sign up. And make sure you do plenty of reading
and research before you jump in. Line up your ducks, then start shooting.
There are tools than can help you check whether your brand names are
available on the social sites.

K stands for KILLER CONTENT. If there’s one thing that works, it is quality
content. Cream rises to the top. Five years ago it was all about Google, but
now it’s about recommendations, referrals and retweets (all of which can
underpin your Google rankings). Make the most of it. Content remains king.

L stands for LISTEN. As mentioned in F you need some feeds set up to track
what’s being said about your brands online. There are various free tools to
let you monitor your reputation, the needs of your customers, and what’s
being said about your competitors. You also need to listen to people at an
individual level, and to respond to them. Social sites help people to cosy
up to your brand, and if you’re actively encouraging that (by being there)
then it’s best not to kick them out of bed when they want some attention.

M stands for MEASURE. Because how else are you going to know if this whole
social media malarkey works. I wrote a post called ’10 ways to measure
social media success’, which will help you see the bigger picture. Measuring
the detail is one thing, but it is worth considering how a social media
strategy can improve your overall business at a macro level.

N stands for NETWORK. Let’s step back for a moment and remember that sites
like Twitter and Digg are essentially networking sites. People are
connected. This means that you can wade into the fray and seek out followers
by participating in a wider conversation. Or by being retweeted. Or by
actively following interesting people who say interesting things. It also
means that if you get it wrong, the network effect can massively multiply
your embarrassment, regardless of whether or not you’re active on these
sites. Keep this in mind before you do a Ryanair.

O stands for ORGANISE. This is about defining a strategy, and then figuring
out who is going to execute it. And if you look again at D and then at R
you’ll see that I don’t really believe in a single social media stakeholder.
It’s a team game. At Econsultancy we encourage people to get involved if
they want to. There is no social media dictator at this end.

P stands for POLICY. It could have been PARTICIPATION but that’s kind of
covered under the letter E and I. So look, if you’re going to do this in a
smart way then it’s best to set a few guidelines. Not rules, as such, but
helpful pointers. And look at Z if you want to see the best, most concise
social media / Twitter policy you’ll ever need to see.

Q stands for QUESTIONS. You can expect a bunch of them, and the bigger the
brand the more questions people are going to throw at you. If they want to
choose Twitter as a makeshift customer service channel then doesn’t that
tell you something? Twitter might not be the best way of responding, but
make sure you are LISTENING and react quickly. Questions need answers!

R stands for RETENTION. Here’s a tip for you: forget about customer
acquisition, and start concentrating on your existing customers. They’re
cheaper to keep hold of, and if you get it right they’ll do your marketing
for you (see E). Seriously, FORGET ACQUISITION. Times are changing, and the
smarter operators will be focused on keeping customers happy. And that
brings us neatly onto.

S stands for SATISFACTION. Mick Jagger once sang about this and was
obviously referring to customer satisfaction. It’s so important. If you
don’t already measure customer satisfaction then you’d better start soon,
because it’s one of the most important metrics and you should be on a
constant quest to improve it. Social media can really help you keep on top
of things, and can help you connect. I refer once again to the letter C, and
the value of happy customers to your business.

T stands for TRAFFIC. Social media sites now account for a large chunk of
our traffic. The Telegraph pulls in 75,000 unique users from these sites
every day. If traffic is your thing, then a solid social media strategy will
help you attract in the big numbers. T could also stand for TWITTER, since
Twitter is obviously a big deal these days. If you’re new to Twitter start
here, and if you’re doing it on behalf of a brand / company then aim here.

U stands for USER PROFILE. The last time I looked the world’s biggest FMCG
brand was Coca Cola. And you’d imagine that such a heavyweight would have
claimed user profiles on various social media sites for its key brands.
Well, you’d be wrong. Make sure somebody claims these for your brand. Don’t
say I didn’t warn you.

V stands for VIP. By getting nearer to your customers / prospects / audience
you’re going to make them feel special. Most organisations are still light
years away from treating customers as individual people, but social media –
and a distributed social media / customer service team – can help you to do
this. Remember also to add VALUE, whether that’s sharing tips / insight as
we try to do, or providing a 15% discount voucher, as a retailer might do.

W stands for WRITE, WRITE, WRITE. Because look, if you don’t, then what on
earth do you expect to get from all of this? I believe that pretty much
every company / brand should have a blog, with frequent updates (about their
products, services, company, market, etc). These articles can provide you
with lots of excellent social media fodder. Spread the word.

X stands for X RATED. To be honest X is a difficult one. But then I
remembered that not everybody likes to read the word ‘fuckface’ on Twitter,
much less your straight-up 68-year old CEO with churchgoing tendencies. I
swear like a trooper but tend to keep the language on these sites to a
minimum, especially when representing the brand. Ok, maybe you can suggest
something better for the letter X.

Y stands for YOU. The minute you start freaking out about brand language and
tone of voice and what the PR department might think is the minute you fail
at social media. Sure, that stuff IS important, but the main thing to
remember about social media is that it is a highly personal medium. As such
you need to communicate, as much as possible, as a PERSON rather than as a
BRAND. People form relationships with other people, as opposed to brands,
which they have opinions of, and an affinity with (or otherwise). There’s a
real distinction.

Z stands for ZAPPOS. The online shoe retailer is a Twitter posterboy, no two
ways about it. It encourages staff to get involved with Twitter (it also
uses Facebook and YouTube) and has the best Twitter policy I have yet seen:
“Be real and use your best judgement.

Local SEO is very confusing to many but if understood, the principles that
apply are so simple. There is no magic bullet for local SEO and it is pure
hard work and more of an art than a magic formula. To get your website to
top rankings locally in search engines, there are certain principles to
adhere to in order to accomplish that. This local search engine
optimization can affect your website’s search ranking factors in local
search pages, depending on how it was done.

For the past few years, SEO become a buzz word for all the webmasters out
there and everyone is talking how to get and guarantee top page rankings.
Google and search engines have caught up with that since there has been a
proliferation of black hat methods. Black hat methods are unethical ways to
rank a website but everything has changed now. Gone are the days where
people can just put spam keywords all over their web content. Google, Yahoo,
and Bing can now detect such malpractices.

Nowadays, the hottest buzz word is SEO. Search engines want to deliver more
relevant content to the searches so it doesn’t stop with SEO. The word to
look out for now is “Local SEO”. Local SEO gives more relevant information
to searchers and it also brings more targeted visitors to small business
owners. This confused many because they treated global SEO and local SEO
interchangeably-which is a big mistake.

Many SEO gurus entered the scene to take advantage of the new buzz. They
offered SEO and search resources like “Secret Local SEO Guide and Advice
Books” which, if one would thoroughly examine the content, most of the
things written down were rehashed and copied from an obscure website.
However, there are also excellent local SEO books that are available in the
market but they don’t come cheap. These books show the tested and ethical
ways to push a website to the top local search results.

Here is a basic local SEO checklist to guide everyone, particularly you, the
aggressive business owner:

1. Optimize your site for a certain keyword, product, prospective customers,
and geography. It is important that these four factors are balanced, just
like a chair would be very unstable if one leg is missing.

2. Design your website in such a way that it coincides with your product,
your customer’s profile, and the culture of the local place where you
operate your business.

3. Get your website indexed in local search engines as well as in the big
three: Google local, Yahoo local, and Bing. Getting indexed is different
from being ranked. You get your site indexed first and your site would be
ranked later.

4. Rank you site locally for specify keywords targeted to your local
community. How to do this? You can do keyword permutations or combinations
with the places that you are targeting. If you are operating your business
in Sydney, insert the name of the place in the keyword, like this: “real
state property Sydney”.

5. Get your site listed in local directories. Drop your links to as many
local directories you could find but make it sure that the website directory
is relevant to your product and services.

6. Build links to get your site ranked well for a certain keyword. Don’t do
too much at first because search engines would treat you as a spammer. Do it
naturally while you participate in WEB 2.0 sites.

7. Take advantage of the social networking sites. There are local SEO for
social media optimization. Build contacts and friends and be an authority in
your niche product or services.

8. List your site to Google maps or MapQuest. Put your target main keywords
and a good description of your business. This is very important to local SEO
since you want to increase your business visibility.

9. Install analytics to your website. It is a mortal sin for local SEO not
to install analytics to your site. It helps you in your online marketing
decisions. Analytics lets you know the fundamental information of what works
and what doesn’t for you so you could adjust your strategy if needed.

10. Be innovative in your online marketing strategies to get more traffic
and level up your conversions and sales leads. Think of ways how to have a
continuity system for long-term cash inflow.

This is not an extensive list but, at least, you can start to apply these
steps and see results. However, there two choices a business owner like you
can choose from, either you do it yourself or let a local SEO expert do it.
Take action now!

Have you ever met someone who doesn’t love free stuff? This feature of human nature is inherent in every individual: everybody wants to get more by doing less. Why not use this knowledge to your benefit?

People naturally love freebies, whether they are products, services, or consultations. When a visitor comes to your site, and finds something free that she can use or download (downloading is especially important, because the file will get to her own PC visitor’s private territory), it definitely makes her happy.

As a result, the visitor gets tied to a powerful psychological anchor this site is good, it makes me feel better. In most cases, this visitor will come back either to get a new freebie, or to find out what else is there on your website. Being grateful, she may decide to StumbleUpon (or whatever bookmarking service she uses) the site or tell friends about it. Both are good for you since this way you get new visitors.

Before you offer something free, you should be sure your visitors really need it. How can you be sure? Research your audience. Make a poll: ask your visitors what they are interested in most of all, what they would like to see at your website. Next, create a freebie. What can it be?

  1. Useful how-to instructions that are close to the site theme: guides, books, articles (printable PDFs are handy in such cases), videos, etc.Visitors should be interested in downloading your files. Include some additional information about products you offer at your site into the guides, describe their usage in real life – add showcases – to make it interesting.
  2. Entertaining freebies: coloring pictures (for children), games, puzzles, featured music files in mp3, magazines, clipart, icon sets, whatever fits your site’s theme and goal. Depending on your site, choose something that may be interesting to your visitors. If your blog is about web-design, offer free icon sets and clipart. If you sell icons, make some of them available for free.
  3. Valuable information: web sources lists, newsletters. By offering site lists, you save your visitor’s time – they do not need to search for important information through the entire web. Make it easy for them to subscribe to the list with their favorite feed-reader or save the list to their bookmarks or desktop.
  4. Corporate attributes: cups, t-shirts, caps, pens, hand-mirrors (anything people might need for their daily use) If you sell products under your own brand, offer a free t-shirt or cup containing the corporate logo along with the order. This way the buyer will feel her proximity to something successful (such as your brand’s).
  5. A perfect way to make your visitors feel they save money is to offer free shipping for their order. In this case you are not giving them something, but you will make them feel satisfied because they are saving on the delivery costs.
  6. Run a contest and give a small present to each participant every bit counts.
  7. If you sell software, its always good to offer a free version or a full-featured trial let people understand what it is and what she can get by paying money. Some thoughts on free software by Mac Slocum Right after your visitors get what they want, you, in your turn, may ask for some small favor in return. Most site owners ask for a subscription to their newsletter or account registration (of course, this should be also free). This is a good way of getting targeted and interested subscribers. Make your visitors happy with your care, and they will make you happy too!

When people are looking for information about almost any topic, they turn to
Wikipedia. This encyclopedia project is written collaboratively by
volunteers around the globe. Any visitor or user can edit a Wiki. MediaWiki
is a free Wiki software package. It is written in PHP and originally was for
use on Wikipedia. The scope of Wikis has broadened to offer a variety of
options for webpreneurs.

Today MediaWiki is used by other projects of the Wikimedia Foundation, the
non-profit company that funds and manages them. Many people who work on the
Wikimedia projects also work on the MediaWiki software. The result is the
best possible software for wiki sites so you can build a robust, interactive
website. Users can update content, participate in development and become an
ongoing participant in your website.

A MediaWiki website can handle millions of hits every day. It is very
powerful software with great scalability. The wiki implementation has many
features. MediaWiki uses PHP to process and display the information in its

A major benefit of building a Wiki with MediaWiki is the pages can be easily
edited without any special html or coding knowledge. When a user edits a
page, MediaWiki will write it to the database but doesn’t delete the former
version. Reverts are easy if a page is spammed so your content is always
valuable and fresh. Users don’t need advanced technical savvy to make
changes, revisions or additions to Wiki pages.

Images and multimedia files are easily stored in the MediaWiki file system.
If your Wiki has a lot of users, caching is supported. Pages can be modified
with no programming skills. MediaWiki makes it easy to create updated pages
for your website and allow others to update them as changes and new
information becomes available. The result is the most accurate, updated info

MediaWiki offers a variety of useful options for users. They are able to
supply and edit the summary when they are editing a particular Wiki page.
This snippet of text is typically one line and summarizes the changes made.
While it is not inserted in the article itself, it is stored with the page
revision. Users can then explain what was done and why. With every version
of the page stored, the most accurate article can be developed very. Each
revision is viewable and accountable.

Building your own Wiki is a streamlined process even if your computer
knowledge is very basic. MediaWiki software offers prompts to make your Wiki
exactly what you want it to be. Include visuals, graphics and meaningful
content to attract targeted traffic to your online offerings. With editing
that shows you exactly what you get, you know what it will look like right
away to make necessary changes immediately. Add links to boost your targeted
traffic even more. Get into the Wiki wave is a breeze with MediaWiki.

Are you having a hard time taking your company to the next level? Are you currently taking advantage of the powerful referral business? I can’t speak for most companies in the credit card processing arena, but puts 100% effort in obtaining as many referrals from current customers as possible. You can too and here are several ways of doing it. I will skip the reasons as to why you should go after referrals, but simply put, they are the best leads any business could ask for. 1. Be cautious with the timing of your referral request. You want your customers to experience your service before you ask for referrals. 2. Always remember, not all clients are referral candidates, only about 20% generally are. 3. Offer incentives for your customers to refer your products or services. Such as, we offer our clients $50 for anyone they refer that signs up and gets approved. 4. always sends out hand written thank you cards after a customer signs up. This may be a great time to ask for a referral. Also, be sure to ask for referrals whenever your customer needs assistance in the future and you have helped them with their problem. People love to spread the word about a company after they have fixed their problem for them.

* HOW TO: Disable Facebook’s “Instant Personalization” [PRIVACY]
New menus on the Facebook home page this week took users by surprise, and
left many concerned about the privacy implications of being suddenly more
“connected” to their favorite sites and interests. If you’re looking for
ways to opt out of these new features, this guide will show you how.

* HOW TO: Spring Clean Your Twitter Account
An untended Twitter feed can quickly become overgrown with useless tweets
and dead weight users. These great tools will help you streamline your
Twitter account in no time.

* How Freelancers are Using Social Media for Real Results
Social media can be a boon for those who make their living gig-to-gig. Sheer
networking is only the tip of the iceberg when it comes to landing work via
the social web. We spoke to freelancers in a variety of fields to find out
how they make it happen.

* 9 Essential Social News and Bookmarking Sites for Designers
The design community is always hungry for content, inspiration, and
tutorials. These nine networks are a great place to discover and share
creative resources.

* 4 Ways One Non-Profit Uses Location to Increase Engagement
The National Wildlife Federation has been getting creative with their social
media awareness campaigns, particularly when it comes to location-based
technologies. This post discusses some of their innovations.

* Tim Ferriss: 7 Great Principles for Dealing with Haters
For all the personal connections and open sharing done on social networks,
you’ll always find a fair share of scathing negativity. Tim Ferriss, author
of The Four Hour Work Week, gave a talk at The Next Web ’10 event in
Amsterdam, and had these seven points to share on the subject.

* Gowalla CEO Talks About the Future of Social Media [INTERVIEW]
We sat down with Josh Williams to discuss the origins of his location-based
network, and what current trends in the space mean for the future.

* 5 Free Services for Pre-Scheduling Your Twitter Updates
Whether for marketing purposes, event promotion, or just keeping your
account fresh while you’re on vacation, a tweet scheduler can be a handy
tool. Check out these five great ones, all of them free.

* How Twitter’s New Media Blog Aims To Teach By Example
Twitter’s new blog highlights news organizations with smart Twitter
integration in the hope of becoming a resource for the media. We spoke with
Twitter about their strategies and goals.

* Top 10 LEGO Movie Tributes on YouTube
Those stop-motion goodies are back, this time reenacting our favorite flicks
in all their colorful plastic glory.

* Top 10 YouTube Cover Songs
For better or worse, YouTube has become the ultimate repository of musical
tributes. From guys in their bedrooms, to a capella cleverness, to
guitar-wielding toddlers, this hand-picked list highlights some of the best

* 5 Ways to Support World Malaria Day Online
The fight to end malaria in the developing world has become a rallying cause
on the social web. Check out these five easy ways you can make a difference

* How Non-Profits are Using Social Media for Real Results
Social media has become an essential tool for non-profits in their efforts
to spread awareness and raise funds. Check out some real-world examples of
how some organizations have put the social web to good use.

* Why Content Curation Is Here to Stay
At times, content creators and content curators have been at odds. But the
sheer volume of “stuff” and noise on the web has made curation essential.
This post discusses the status of the curator on today’s social web.

* Social Enterprise: 5 Tips for Getting Execs on Board
There’s no longer much question about whether corporations need to be
engaged in social media, but convincing the head honchos of the value can be
challenging. We spoke to some of the top names in social strategy and got
some great tips on bringing the boardroom up to speed.

* How Does Twitter’s New Social Good Initiative Stack Up?
The recent launch of Twitter’s Hope140 campaign has already done some good
for important causes, but how effective is it when compared to other social
awareness and fundraising campaigns? This post discusses the pros and cons
of tweet-based charity.

* 5 Ways Facebook’s Open Graph Will Impact E-commerce
Facebook’s new Open Graph technology could dramatically change how we
interact with the web, especially when it comes to online shopping. These
five predictions lay out what to expect from your favorite e-commerce sites
in the near future.

* Top 10Wedding Dance Videos on YouTube
If you think you’ve seen some crazy nuptials, check out some of these dance
moves, immortalized forever in the hallowed halls of YouTube.

* HOW TO: Find Long Lost Friends on Facebook
400 million people are using Facebook. If you’re looking for someone,
chances are you can find them there. Here’s how to do it.

* HOW TO: Make the Most of Your Twitter Profile Page
There’s a lot more to Twitter than just sharing your favorite foods in 140
characters. If you’re looking to make an impression with your profile page,
check out these tips.

* 5 Ways Government Works Better With Social Media
Social media has the potential to make government more transparent and
accessible. Here are five examples of how the social web can improve public

* 8 Tips for a Successful Social Media Cause Campaign
Social networks can provide unprecedented reach to non-profits and their
partner companies, but there are some strategies to note before diving into
the next campaign. Check out these eight tips.

* 4 Tips for Integrating Social Media Into the Classroom
Education has long faced resistance to new technologies, but social media
can be a great resource in the classroom. Here are some tips on bringing it
to the fore.

* Top 5 Social Media Tips for C-Suite Execs
While your web-savvy employees may be hip to social media, getting upper
management on board can be challenging. We gathered some expert advice, and
lay out the value proposition in this post.

* Why the Fashion Industry Loves Foursquare
Lifestyle brand Diesel recently launched a fairly tacit Foursquare campaign
that demonstrates the great marketing potential for location-based services.
This post details where they succeeded, and where they fell short.

* Why Hasn’t Location Reached the Mainstream Yet?
Despite all the buzz about location-based services, most people don’t use
them. Here are some of the reasons why, and a few predictions about the
future of the trend.

* HOW TO: Turn Slacktivists into Activists with Social Media
Non-profit Twitter and texting campaigns may be tapping thousands of new
cause contributors, but is a $10 SMS really where their engagement ends?
This post speaks to how non-profits can deepen that connection through
social media.

* Social Media Parenting: Raising the Digital Generation
Who are your kids friending on Facebook, and how much online time is too
much? We asked the experts to weigh in on some concrete strategies for
raising the first fully digital generation.

* HOW TO: Get Notified When Someone Hacks Your Facebook
Did you know that Facebook can alert you when someone logs into your account
from an unknown computer? Follow these simple profile steps to set up this
important security feature.

* In Defense of Facebook
With all the vitriol surrounding Facebook’s latest privacy gaffs, this post
takes a moment to look at the people most responsible for our online privacy
– ourselves.

* How Facebook Makes Edgy Concepts Mainstream
Two years ago, the thought of sharing your location or credit card purchase
history online would have seemed ridiculous. Today, it grows ever more
mainstream thanks to major social networks like Facebook that make these
early-adopter trends more comfortable for the average user.

* Why Twitter Needs to Do More to Save Trending Topics
Twitter recently amended its trending topics algorithm in the hopes of
producing more relevant and newsworthy results. But is this an interference
in the natural development of popular topics? And is Twitter doing enough to
remain a relevant source of real-time news? This post takes a hard look.

* How the U.S. Engages the World with Social Media
You might be surprised to learn that the U.S. Department of State and many
of its embassies around the world are having great success shaping America’s
image abroad through social media. We spoke with some of the diplomats and
officials who are making a difference through Twitter and Facebook.

* 21 Rules for Social Media Engagement
If you’re creating a social media policy for your business, or even your
personal brand, these 21 points are a surefire way to stay on track and on
message in an online world full of noise.

* 5 Innovative Websites That Could Reshape the News
While traditional journalism remains in upheaval, a handful of startups have
provided a glimpse at what the future of news gathering might look like on
the social web. Whether these models are sustainable remains to be seen.
Check out this post for look at some of these innovators.

* 5 Essential Facebook Privacy Tips
If you’re not cognizant of your Facebook privacy settings, you may be
broadcasting things to the world (or even certain groups of friends or
family) that you may not have intended. Note these important settings to
ensure you stay in control of your social data.

* How Social Media is Changing Government Agencies
Agencies around the world are finding that social media is more than a
broadcast medium. Active engagement can serve the public in important ways.
Here are some examples.

* EXCLUSIVE: Behind the Scenes at the “Married on MySpace” Wedding [VIDEO]
We got an exclusive chance to go behind the scenes at the actual wedding of
winning couple Dehlia and Graeham Ford-Feliz.

* TwitPic Founder Talks About the Future of Twitter Photo Sharing [VIDEO]
TwitPic has become one of the most popular ways to share photos on Twitter.
With a recent facelift and a lot of attention from prospective buyers, the
company has some big plans in the works. We spoke to the founder, Noah
Everett, to get his take on TwitPic’s rapid growth and future.

About GordonGus
"Whether selling products, services or information I have helped others succeed online by clarifying goals, simplifying technologies, motivating players and executing tasks. My energy and perseverance has helped others reach their goals. Of course, some wanted to shoot me in the process."
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