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Potential customers need to be drawn to your products and services through online marketing, Promotions, SEO (Search Engine Optimization), Social Media and Customer Service. Here are a few tips that will help your online business stand apart from the rest and become successful.

Easy Website Navigation

Make sure your e-commerce website is user friendly with intuitive navigation that is clickable and self-explanatory. Leave a navigation trail for them to follow. Here is an example: Clothing > Woman’s > Dresses > Casual > Black. This allows for online shoppers to skip around or speed up the process by clicking on sub-topics.

Surprise Them

Surprise your customers by proving to have excellent products and customer service. Be sure to not over promise them and this way you can wow them when you exceed their expectations.

Promote Your Products

Promotional campaigns can win new customers while keeping your current ones happy. Everyone loves perks and giveaways on websites and promotional calendars are a MUST for companies selling online. Cutting prices is the most popular way to increase traffic and sales to your online store. Any way you can make people feel like they are getting a good deal the better off you will be. Another way to keep first time buyers coming back to your website to shop online, is by offering a free product or free shipping for first time buyers only. Also, make sure to have excellent product descriptions and lots of images.


The best way to get traffic to your site is to optimize your e-commerce store for search engines. The goal of SEO is to be where your potential customer is online before your competitor gets there. Compelling content is key and implementing your keywords into your title tags and articles on your website. Also, linking to relevant and popular sites that you have built relationships with will prove to be very effective.

It will take a lot of time and hard work to make a successful e-commerce business. However, if you follow these few helpful tips you will be heading in the right direction in no time.

Your online store needs to have people visiting so that they will make purchases. The best way to get traffic to your site is to optimize your e-commerce store for search engines. The goal of SEO (search engine optimization) is to be where your potential customer is online before your competitor gets there. This checklist will help you get more traffic to your site and ultimately more sales for your online business.

* Keywords- The more people you can get interested in your website to share information with, the more chances you will have to sell them your products online. Use your top 25 keywords in the anchor text of your links. Another important point is that you should not overuse any one keyword. It tends to look unnatural if all of your links have the same anchor text.
* Content- Content is the master of attracting online searchers. The more useful and unique your content is on your website the more opportunities you will have to create interest around the products and services that you are selling online. Great content gives freshness and relevancy to your e-commerce website to boost the ranking.
* Link Building- Links on relevant sites are more powerful and should be the primary focus of your link building/buying efforts
* Site Map- Adding a site map makes it very easy for search engines to find and index every page on your website.
* Image Descriptions- The text around images is very valuable for SEO and using captions for images is beneficial as well.
* Develop Relationships- An easy way to direct traffic to your website is by linking to other sites.
* Product Reviews: A great strategy for unique content is by displaying user-generated content from your online shoppers. Allow customers to review products they’ve purchased and comment on them.

About GordonGus
"Whether selling products, services or information I have helped others succeed online by clarifying goals, simplifying technologies, motivating players and executing tasks. My energy and perseverance has helped others reach their goals. Of course, some wanted to shoot me in the process."
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